mg2361
Senior Member
I see a trend of small equipment dealers being bought out by huge equipment dealers (ie: 4 store Deere dealer being bought by a 20 store Deere dealer). Is this a good thing or a bad thing? What do you think guys?
The real issue is that the manufactures have put so many requirements on the dealers that a minimum gross income is required in order to survive. If your Cat dealership doesn't gross a billion a year, Mother Cat views you as marginally viable to them. The Deere people want a store every so many miles apart. If you have one covering half a state, they want you to put in four more or you had better be ready to sell the franchise before they pull it.
Where this is heading is direct sales by the manufacturer over the internet. Order the machine, specify a delivery location and the factory will give you a delivery date. Something goes wrong with the machine and it will communicate that to a service center who will dispatch a wrench with parts to repair the machine. Dealer profit is minimized or eliminated. You pay for the machine like a lease or rental contract but the prices are going to be sooooo much higher. If you are small, well you are a risk financially anyway. Mother Cat or Deere isn't interested in risky debt. They want the market share that can pay their exorbitant rates. Us lessers will have to deal with the Koreans and the Chinese for iron.
One major company bought out all their dealers by Corporate.
I’m thinking that CAT and Deer up for the rude awakening, just like Detroit’s Big Three in early 2000s!
What most dealers forget is when times are lean it's the small outfits that keep them in business not the big ones
I have seen this in my own business for years. I treat them all the same.times are lean it's the small outfits that keep them in business not the big ones
I guess were lucky. Some of the companies around are going for rebuilds to get away from the newer machine problems and down timeFrame up rebuild will never be an option anymore. No one will finance it and the cost of parts and labor is more than the cost of new with little or no warranty. It only works when the factory people decide to slow production of new big machines.