Multiple bent spots around that rim uncertain of how the localized funnel lip formed but can see happening due to internal pressure, maybe from landing after launched. By the Green Goo on tire and rim had some kind of flat prevention fluid inside, bead may not have been adequately lubed, cannot tell if might have added a tube to that tire and the bead was not seating so put full shop air on a tire rated at 30psi.
Side note, kid at the trucking company was repairing a recapped tire, had the boot inside and was airing it back up(11r22.5 trailer service), Cappers previous repair boot on Sidewall failed when at close to half inflation and sent the tire/rim across the shop against the rear duals of the truck that trailer was on. Had a cage, was not using it, are now for ALL inflations.