There are a number of folks on here that have made the point that Deere is FAR from a rebadging company. I will attempt to truly clear the water here, at least from a construction equipment side.
Out of the 122 models of construction and forestry equipment that Deere makes (excluding the felling heads that could go on anyone's excavator) Deere manufactures in their own factories 95 of them. Of the 27 that are not manufactured in a Deere factory, 19 of those are excavators or forestry swing machines that are built by Hitachi for the Deere-Hitachi joint venture. Its actually splitting hairs on the excavators anyway since Deere has sales and marketing responsibility for ALL Hitachi products in North America anyway. So that leaves 8 models that are "rebadged", 3 of which are crawler loaders which Deere has announced will be coming in house. So that really leaves 5 models (244J, 304J, 344J, 950J & 1050J) that Liebherr builds for Deere. Of these 5 models, Deere has placed a lot of feedback into making them much better fitted for the North American market.
I can see how this could have been perceived a few short years ago. Deere has gone a long way to bring more products in house and get away from rebadging every gap in the product line.
One last point. Did you know that Deere is currently the ONLY manfacturer to produce an American built motorgrader? That is until Cat gets their factory built in AR and Volvo completes their move to SC from Canada.