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How Do You Advertise??

Discussion in 'General Industry Questions' started by JJK, Jul 4, 2008.

  1. JJK

    JJK Well-Known Member

    Joined:
    Jun 10, 2008
    Messages:
    50
    Location:
    NJ
    So how are you guys advertising yourselves?

    I'm thinking of making up a ton of business cards and handing them out to EVERYONE and making a website & putting it on the cards as well. Also my grandfather is a real estate attorney so he may have some leads for me; but he's says its really bad out.

    I realise word-of-mouth is obviously the BEST way, but when you're just starting out??..........
     
    Last edited by a moderator: Jul 4, 2008
  2. coopers

    coopers Senior Member

    Joined:
    Jan 2, 2005
    Messages:
    495
    Location:
    Western Washington
    I have business cards and a website I'm working on. I don't want too much because it's my second job, side business, but I think both are essential.
     
  3. handtpipeline

    handtpipeline Well-Known Member

    Joined:
    Mar 29, 2008
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    209
    Occupation:
    Utility Contractor
    Location:
    Sperry, OK
    Just a word of advise, everytime that I've tried very much advertising, I've ended up with more jobs where it was hard to collect money. I'm not saying advertising is a bad idea necessarily, but when people start calling out of the blue (as opposed to known or regular customers) it's more of a guessing game if they'll pay or not...around here anyway.
     
  4. HeyUvaVT

    HeyUvaVT Senior Member

    Joined:
    Jan 18, 2007
    Messages:
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    Location:
    Virginia
    we have a website www.clearviews4u.com and business cards also we use small roadside signs on our jobs and I hand out t-shirts to people who I think may lead to work...also truck lettering has proven to be VERY profitable for us..I will get some pics of my trucks..they have a bit more lettering than most
     
  5. tuney443

    tuney443 Senior Member

    Joined:
    Mar 19, 2006
    Messages:
    1,211
    Occupation:
    excavating contractor
    Location:
    Dutchess County,NY
    Business cards,yellow pages,truck lettering,Pennysaver,job signs,but the best is always word of mouth.
     
  6. Noose

    Noose Well-Known Member

    Joined:
    May 11, 2007
    Messages:
    121
    Occupation:
    O/O '98 378 Pete tandem dump ~~ '03 S185
    Location:
    Stony Plain
    HeyUvaVT nice site. Did some one do that up for you? If not nice work. Is it difficult?
    So what do you clear with, you've probably mentioned or commented, but refresh my ignorant memory.
     
  7. HeyUvaVT

    HeyUvaVT Senior Member

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    Location:
    Virginia
  8. Squizzy246B

    Squizzy246B Administrator

    Joined:
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    Occupation:
    Digger Driver
    Location:
    Perth, Western Australia
    We use the local paper, yellow pages, and listing in a trades directory on the net, cards and signwrite our truck and machines. The yellow pages is useless...not one call in a year. Referrals and word of mouth now account for about 30% of our jobs and something like 50 to 60% of our turnover. The local papers, with an upmarket add, and placed in the right areas brings us the rest, but that takes some weeding out of the Dunlop brigade. The web enquiries never seem to get off the ground...but I'm working on our own site.

    Getting them to call is one thing, getting the right types to call is another.

    Our best tool for closing good deals is plenty of photos of our work and our reputation. Good reputation is money in the bank.
     
  9. Noose

    Noose Well-Known Member

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    Occupation:
    O/O '98 378 Pete tandem dump ~~ '03 S185
    Location:
    Stony Plain
    Roger! Thanks for the refresher HeyUvaVT
     
  10. JJK

    JJK Well-Known Member

    Joined:
    Jun 10, 2008
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    Location:
    NJ
    Anyone have any websites they'd like to share so I can get some ideas? Thanx in advance!!
     
  11. xalexjx

    xalexjx Well-Known Member

    Joined:
    Feb 26, 2008
    Messages:
    51
    Location:
    Upstate, NY
    word of mouth and work signs, as well as the lettering/ phone # on our equipment, and we have more work then we can handle
     
  12. Dirtman2007

    Dirtman2007 Senior Member

    Joined:
    Oct 1, 2007
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    Occupation:
    Heavy Equipment Operator
    Location:
    Raleigh, North Carolina
    We just have a 3x5 ad in the phone book. Seems like word of mouth has about the same results. Do a good job and people will tell others or call back. As far as putting company names and numbers on the equipment and trucks, we don't, no yard signs either. Still have several months worth of work lined up.
     
  13. JJK

    JJK Well-Known Member

    Joined:
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    Location:
    NJ
    Thanx to HeyUvaVT I'm starting to work with a website creator. I then think I'll just buy around 2500 business cards and put the website & phone # on it. Give them out to everyone. Only thing I have to put a name & number on is my personal pickup truck. (Which I'd like to keep "clean" for now.)

    I think I'll also buy some of the cheap $12 signs to put on a jobsite with my name, # & website adress.

    Anything else you guys can think of that doesn't cost a huge amount of money?
     
  14. HeyUvaVT

    HeyUvaVT Senior Member

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    Location:
    Virginia
    i have had my truck lettered for about 6 weeks now and I have gotten 7 jobs from people stopping me at the gas station, supermarket, etc etc it cost me $400 including the installation... i will get some pics on here shortly
     
  15. nitrox2595

    nitrox2595 Member

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    Location:
    new york
  16. bobcatrg

    bobcatrg Well-Known Member

    Joined:
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    Occupation:
    Full Time Firefighter & Excavation Business
    Location:
    Mustang,Oklahoma
    Very cool website! How much to build and how much to maintain?
     
  17. nitrox2595

    nitrox2595 Member

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    Location:
    new york
    Thank You. After getting several quotes for over $7,000-$10,000. i posted my job on elance.com. It is a site that freelance web designers and graphic artists. I selected a company called cymak technologies, who completed it for just under $1,000.00. i had alot of involvement in it, so that may have lowered the price. check it out
     
  18. JJK

    JJK Well-Known Member

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    Location:
    NJ
    AWESOME website man!!!
     
  19. nitrox2595

    nitrox2595 Member

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    Location:
    new york
    you can call me at 914.490.0644 on wendesday and ill give it to you
     
  20. equippartsdir

    equippartsdir Well-Known Member

    Joined:
    Nov 18, 2007
    Messages:
    63
    Location:
    OHIO
    How Do you Advertise

    We've made the decision to become a site sponser for this forum because it is simply the best on the web. Having spent the past 8 months studying all of the online forums, Steve Frazier and his team conducts the most professional approach to this type of venue. We are delighted that Steve has accepted our interest in becoming a site sponser and we look forward to delivering Quality Products and Value to our fellow forum members and visitors.

    We've also looked extensively at Billboard Advertising, very expensive! A more practical approach is to have vehicle wraps produced for your company vehicle and you are instanly a "rolling billboard".

    Another technique that we are implementing is to send a representative to prominent equipment auctions [Ritchie Bros., Yoeder & Frey, etc] sporting our gear with the "No Retail Pricing Allowed" insigna. This generates alot of interest in what we are all about.

    Delivering a Quality Product, at a Competive Price, at any level of business will insure your sucess and the "word of mouth" factor will only serve to bolster your market position.