I started out by making my own business cards with a program that I bought on my computer. I also advertised in the free classifieds paper that comes out once a week. I got jobs this way, but it wasn't very consistant. I decided my business cards were too amaturish and had some printed up from Office Depot that look real nice and profeshional. I also created a website on google.blogspot that is free that I post all sorts of picture on that show what I've done. Some jobs don't work for pics, but some are great for this. Before and after type pics as well as just some cool stuff I've built. I also have a picture of myself and my wife on it with some personal information about myself. Clients have said they hired me because of my website who didn't know me already. They said that after reading it and looking at my pics, they felt I was somebody who would take care of them and who they could trust. That's a huge compliment and something that I tried hard to get across.
A suprise to me was putting up 3x5 yard signs. I bought them because a client kept recomending them to me and they said they'd put one up in front of their home, which was on a busy street. After awhile, I orderd them online and started putting them up on the homes I was working on. The results have been huge. People see the sign, see me working on their neighbors home, and automatically assume that I'm doing a good job. Some contact the homeowner to ask about me, but others just call from the sign and we go from there. Once I'm in the front door, I pretty much always get the job.
I haven't run an add in the free classifieds this year and I have jobs booked up into October. It's all word of mouth right now and those yard signs that I put up and leave with my clients. Some keep the signs up for months, others take them down when I'm done. What's funny is they keep the signs and don't through them away.
Eddie