I am just ending my 28th year of self employment. I have never had to advertise as word of mouth has always done it for me. I have lots of customers over the years, from the large companies to the farmer down the road with 1 tractor. Some things I have learned over the years, good and bad are listed below.....
1. Every customer is important to your business. Too many times in a economic slump, my large customers slump with it. The "little guy" has kept me operating on more occasions than I can even remember. Their loyalty also is second to none.
2. Don't let customers do your troubleshooting. I have chased my tail for hours by listening to "I changed those filters already" or "We already checked that." Just DONT do it.
3. Do GREAT work, don't be sloppy and dirty with what you do. Especially with new first time customers...…...The first impression is always what they remember most.
4. Be Johnny on the spot as best you can. Keep your customer informed of what's happening with their machine and do your best to be timely with their repair. Being a one man show this can be tough and I have to balance this quite often. I cant be 5 places at one time. If I tear down a customers machine for a repair and have to wait on parts, I inform them of this and give them a possible day I will be back to make that repair for them. If something happens and I cant make that particular day for whatever reason, I notify them of the change. They understand you have other customers to take care of and sometimes emergency breakdowns occur that need immediate attention...….but they need to know where you stand with THEIR repair and know that you are on top of it.
5. Return calls! That is the most irritating things to a customer.
6. Be friendly REGARDLESS of how a customers attitude is. We all have bad days and your customer does too. It may or may not be directed at you, even though it may seem that way.
7. Beware of parts people. They know part numbers. There is a good chance that if you order a part by phone, with them having to look it up themselves...….its more than likely going to be WRONG.
8. Leave the job better than when you left it. I carry a small trash can in my truck. If I see trash around the machine, even though its not mine, I will pick it up. If it is in the cab of the machine I worked on then I will clean that up also.
9. Inform your customer when you have their machine ready, If you noticed other potential problems that may or may not need immediate attention....INFORM them of these items. I would say 30% of my work is due to this alone.
10. Can you tell I'm OCD with some things?