I remember one cold morning in the High Sierras on some late October fire, seeing a man walk up to his old Autocar water truck something-or-other, standing flat footed on the ground, and aim half a can of ether at the breather inlet in the cold morning air, high up on the side of the hood, vapor everywhere, that sucker started though.
Just though, that is not that's not the way I do it, I take care to get the ether right where it needs to be. The other problem I see is when cranking the engine is not sucking much air, through the air cleaner, through the turbo, through the aftercooler and long pipes, finally reaches the engine.
The first wisp reaches the engine and it takes off, now it sucks in another lungful of whatever has soaked into the air cleaner, etc. which is totally not needed and excess because the thing is already running!
I too like to spray only when already cranking so it hits the cylinders and then is gone if the engine takes off, and if it doesn't take off then a little more, until you get the desired result.
Of course if you are fighting a dead battery then this system does not work.