Cat exited the truck engine business in 2008, at the same time they announced their agreement with Navistar to develop this on-road truck. It is a Cat-branded Navistar engine. The CX31 is the on-road automatic they've been building since 2004 (I think that's the year), and the design concept used in their articulated dump trucks.
When pressed, Cat director of on-highway truck sales says the CT660 introduced March 20 is "all-new from the frame rails up." In other words, Cat worked with Navistar on the specs for the engine and chassis, but thoroughly designed and engineered its own cab. The whole thing rolls off a Navistar assembly line in Texas. There will only be vocational Cat trucks in North America, due to the supply agreement with Navistar, but the two makers operate a joint venture globally that will supply long-haul trucks outside of North America.
The
initial introduction of the CT660 offers only the C11 or C13 engines (up to 475 hp) and the set-back front axle. A C15 and set-forward front axle are on the way.
Talking with a couple of Cat dealers, it's obvious that Mack and the Paccar brands are Cat's key targets. Given their relationships with the buyers of 70% of the vocational trucks in North America, I'd be betting that Cat is going to take some of their market share.
Note: The particulars of this CT660 introduction are classic Cat protocol. Peoria is VERY conservative with departures from normal operations. Consider the diesel-electric drive introduction. Cat doesn't put it on a D6 or D8, where they already dominate the market and have great margins. They put it on a D7. A small-volume, oddball size where they can test the waters. They get a feel for how it goes once they're doing business in the market, refine and adjust marketing messages and support programs, get it all teed up just right, and then introduce in the more popular sizes. There's decent volume in set-back-steer, 11- and 13-liter vocational trucks so Cat dealers are happy, but inevitably, Cat's target market is owner operators and severe-application (read: 15-liter) fleets.
This story is just beginning. I think the big question is, "Will they ever get into long-haul trucks?" Given their vast volume superiority, I gotta think Cat dealers are anxious to cut a piece of that pie.
Video: George Taylor discusses the CT660 with FCP.com's Roger Mann
Larry