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New logo is finished. What do ya think...???

kshansen

Senior Member
Joined
Mar 11, 2012
Messages
11,165
Location
Central New York, USA
Occupation
Retired Mechanic in Stone Quarry
Looks pretty but if I was to see it on a truck passing by I don't think I would be sure what the name was. Took a second sitting here to see it says Pacific. My opinion is worth everything you pay for it!
 

powerjoke

Senior Member
Joined
Aug 2, 2009
Messages
1,125
Location
Missouri
Occupation
owner/operator/estimator/mechanic/grunt/ditchdigge
Repetition, people will figure it out I don't agree.....

My opinion is it looks great but with the multi colors it'll be expensive unless its printed ?
 

Swamp rat

Well-Known Member
Joined
Apr 16, 2009
Messages
114
Location
La / Ga
Good looking - but it's very Busy and hard to make out unless you take a good look. On the road it will probably not be understandable.
 

monster76

Senior Member
Joined
Aug 14, 2013
Messages
526
Location
Miami Fl
Occupation
Contractor
i like it, here is mine not as nice as yours, i don't really know how my 15 yo cousin decided or where he got everything from from but i like stuff that stands out so i used it
 

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wilko

Senior Member
Joined
Mar 4, 2005
Messages
362
Location
Oregon
I really like it, looks bold. Nobody around Centralia will have a problem reading "Pacific".
 

Hallback

Senior Member
Joined
Jun 1, 2011
Messages
2,331
Location
Aberdeen Wa.
Occupation
Gyppo tower logger
Thanks guys!
The designer was Brian Weddle at 187 Graphics. You can find him on Facebook if you need anything done and he does everything from logos to shirts,ect.
 

Vigilant

Senior Member
Joined
Jan 8, 2011
Messages
953
Location
Eastern NC
Occupation
Attitude Adjuster at the Graybar Hotel
I would change the font to cursive, and make it somewhat Filla-esque.
 

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
I've sat through several seminars on advertising and logo's on machines and trucks, everyone says less is more, people don't care about looks except those doing the advertising and those in the business, everyone else looks at something simple to read and can be read fast from a passing truck on the road, all the graphics and neat background stuff makes it harder to read, people like simple and have a phone number to jot down, nothing more, they base more off of what the truck, machine and what the logo is on than the logo itself.

There are several trucks in my area that have so much writing on and graphics you have to stand there a few minutes to ever be able to read it all and then its all forgotten, yea its neat, colorful and etc but after a while nobody notices, because it can't be read as they drive by on the road, it has to be read while the truck is sitting. I'm never quite got that until some locals made comment on the colorful trucks, which was "I wonder if their trying to overcompensate for poor quality work" I was shocked and asked why the negative comment and they told me, everyone hates those seeing those trucks, its so much its a turn off. So I did a unofficial survey of anyone I met, what does the average person like to see daily on a truck or machine and over a 100 locals said nothing but a readable name,and a phone number that is a font that is like what you'd find in a phone book, nothing fancy, flashy or extensive, just plain, simple and readable, everything else was just plain a turn off. Ironically the very same thing I was told in the seminars I'd attended. Just my two cents worth.
 

Aussie Leroy

Senior Member
Joined
Apr 24, 2010
Messages
253
Location
Victoria Australia
Randy88; You are right in all you say, The oval A1 Asphalting is our Logo, But for fun we put the skull man stickers on a couple trucks more for the young blokes that we employ, Also our Opposition/Enermy talk about the skullman and Thats the BEST Advertizing you will ever have.

Most of all work has to be FUN Cheers Leroy
 

redneckchevy9

Well-Known Member
Joined
Sep 4, 2013
Messages
144
Location
Prophetstown, IL
Occupation
Draftsman/Boom Truck Driver
Randy88; You are right in all you say, The oval A1 Asphalting is our Logo, But for fun we put the skull man stickers on a couple trucks more for the young blokes that we employ, Also our Opposition/Enermy talk about the skullman and Thats the BEST Advertizing you will ever have.

Most of all work has to be FUN Cheers Leroy

I always get a kick out of seeing a truck that has "something else" on it. Be it some secondary logo or any other company/equipment decal. I love that logo and maybe it's because I work in a lumberyard. I could see that on a door & look good. I think you would have to make it pretty decent size, but not something that takes up the whole door. Also, with the red in the logo, I hope the trucks match in color or are painted a nice contrasting color - I think that would bring the paint & logo all together and act as 1 statement.
 
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