We are shut down for winter now, and this is the time for me to begin to get caught up on paperwork and all those things that will help the business, like web site improvement, updating our Statement of Qualifications, etc. I also have a bit of time to read and re-read some of the great threads on HEF. My wife says that I am addicted, and I suppose that I spend WAY too much time on here, but I have learned a tremendous amount. More importantly, I think about things that may not be directly addressed in these hallowed threads with a broader perspective having gained insight from you all - thank you for that.
I started in business in March of 2008, and as I have said many times since, my "Crystal Ball" was a bit foggy. Within 6 months of starting the economy private sector work fell flatly on it's face. We are fortunate to have experience in a niche area of earthmoving, and managed to secure some Forest Service contracts that were awarded on a "Best Value" basis; evaluation criteria in which the bid amount was not the sole determining factor for awarding the contract. The technical proposal and past performance/references were equal to the business proposal in the evaluation process. As a business we had little past performance history, but our references with people that I had worked with while working for another contractor helped tremendously. I have been operating equipment since 1980, and have been fortunate to work for some excellent contractors. Some were much better at moving earth than the business end of things, but all provided a wealth education in one form or another.
The business end of this industry is incedibly important for survival, and it is a struggle for someone like me to learn quickly enough what must be done on the business end of things; however, if one is contemplating starting a small business the most important component is to have a passion for what you are doing, not just a passion for being in business. If a person has enough of a love for what they are doing, and then pays close attention to the details, it is possible to start and eventually succeed with modest resources.
I am fortunate that my wife has a good career that can take care of most of our household expenses, and even with that advantage it has been an incredible struggle. This is the first year that I will need to address purchasing decisions that include the aspect of tax management. All previous years it has been no problem to show a loss.
To get back to more tangible advice, much of what I am about to say has been addressed by others, but the following has worked for us thus far:
(1) The cost of money is as important as the cost of fuel, labor, equipment, or anything else. I am constantly looking at our profit for a specific job at the end of that job and thinking "we did pretty good, we should be able to gain on our obligations", but 45 days later when we get paid we have accrued enough other bills on the next job that it seems we are right back where we began. The statement "Managing Cash Flow" makes it sound as if the secret is being a great manager. This is only partially true, because if you do not have the cash to begin with you CANNOT manage it wisely, and then you are forced into using poor fiscal choices in order to keep things going.
I use a charge card that must be paid off every billing cycle for as many of our expenses as I can, this buys me 45 days of time which helps to offset the time awaiting receivables. I pay a modest annual fee, but no interest or any other charges, and I have developed a track record now with this company that if something unexpected comes up (which it often does) that requires a large purchase they will back us. This has been very helpful for us starting our business, and soon I hope to be in a position in which we have the capital to not have to rely on this card. It has been a very helpfull tool in the mean time.
(2) Work with your small local bank. They will get to know you and will be incredibly helpfull. We were awarded a large job (for us) that required bonding. Because we had little experience as a business the bonding company wanted us to put up 15% of the bid amount. I was able to secure a short term loan from our local bank based upon the awarded contract to cover the $45,000 that I had to put up. If I recall correctly, the loan cost about $1,300 which I had figured into the bid. This goes back to what I said earlier about the cost of money and making good fiscal decisions. Imagine how much more I could end up with if I didn't have to ever borrow money, but if I hadn't borrowed this money I would not have been able to get this job. Working completely debt free is obviously a worthy goal, but in some circumstances if one manages debt carefully it can be a valuable tool.
(3) Do not be afraid to rent equipment. Grandpa mentioned that a former competitor had all brand new equipment and was looking down at him for using older equipment and keeping it maintained, and that the former competitor is no longer in business. An option that has worked well for us is renting. We have rented most of our equipment and are now beginning to purchase those items that we use the most. I firmly believe that rental costs are not that much higher than owning costs, and maybe lower if a person is using a specific machine less than 1000 hours per year. If one is honest about repair and replacement cost, property tax, and the amount of money tied up in a piece of equipment (back to the cost of money again), renting equipment can make economic sense. We do a lot of work in stream restoration, and we cannot have ANY oil leaks. By renting, we are using like new equipment that is well maintained and for the most part trouble free. We have a great dealer that will address any issues immediately, and if they cannot be repaired quickly will replace the machine with another.
In our business we need a variety of equipment depending on the project. We may have a dozer, blade, roller, water truck, 80,000lb. excavator, and 30 ton ADT's on one job, and then need just a loader and a couple of 50,000lb. excavators on another, and then a long reach excavator on another. Because of our specific needs we may be an exception in regard to renting as opposed to a contractor that performs primarily one type of work, but renting is certainly worth looking at. Add to that showing up on a job with all newer equipment adds an air of professionalism (I know grandpa, you can't eat air, but it may help in getting the next job). Downtime is often greatly reduced, and capital reserves for major repairs are not necessary. Plus, the overhead involved providing a service truck and mechanic just doesn't fit into our tiny little company yet. At some point the numbers will reveal different answers as our business grows, but for now, renting has worked well for us.
(4) Know your costs. People in this business obvioulsy learn production costs like $/ cubic yard, or $/ foot of pipe intallation etc. I found out the hard way that knowing costs such as labor, which includes overtime, travel time, per diem, workman's comp, unemployment insurance, company match of FICA, and liability insurance expense that is related to payroll amounts, not to mention benefits is easy to overlook when you are first starting. I would see companies charging $45 or $50 per hour for labor and thought that they were really gouging. Add a modest profit to the labor cost and those labor rates are certainly not excessive.
Then there is overhead. I know you business majors and accountant types will have a different perspective on this, but quite simply anything that I pay for that is not directly applicable to a specific job is in my simplefied way of thinking overhead. This includes vehicle costs, office expense, my pay while putting together bids, etc.. This of course does not take into account return on investment, asset accumulation, capital gain, and what not, but those things are not very important when you are first trying to get going. All you want is to bring in more than you spend! When I first started I had no track record or data with which to use to quantify overhead, and I used 10% as a guess - way too low. For 2012 my overhead was 20.4%. We use quickbooks for accounting software, and I bring up profit/loss per job it only calculates expenses directly attributable to that job. In order for me to accurately guage profit/loss I have to then add 20.4% of the total to the cost side, then compare to the total. It has indeed been quite an education, but with our small business it just boils down to keeping track of every penny spent and modifying future bids and estimates based upon what we have learned.
(5) Treat your employees as if they were partners. I am amazed at what I miss on a job site when my mind is contemplating making payroll, or bidding another job, or whether or not to buy new tires for the lowboy or re-treads - you get the idea. I rely heavily on our key people to pay attention to job details, and think about what needs to be done next, etc. I remember being frustrated at a former employer when I was completely focused on the job at hand and he was talking abstractly about future jobs, or equipment that he would like to buy, or whatever. I was trying to get information and his insight on how to proceed on THIS job. I now know a bit of what it is like on the other side of things. Furthermore, I find that the more you can engage your employees in the decision making, the more they tend to think about the whole picture of a project, and the more pride they take in the outcome. After all, your employees will represent your business on and off the job, and if they are given more input on the outcome they also tend to take a sense of ownership in the final product.
Crap, I exceeded the allowable post size. continued on next post.