• Thank you for visiting HeavyEquipmentForums.com! Our objective is to provide industry professionals a place to gather to exchange questions, answers and ideas. We welcome you to register using the "Register" icon at the top of the page. We'd appreciate any help you can offer in spreading the word of our new site. The more members that join, the bigger resource for all to enjoy. Thank you!

Hitachi, who owns it anyhow

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
Who owns hitachi anyhow, deere dealers are the ones who handle it now, my old hitachi dealer got everything taken away when I was told deere bought it out. Last fall my hitachi needed a new hydraulic pump the deere dealer had nothing, not even parts manuals, the numbering meant nothing to them, they claimed hitachi was no more and they'd have to get the pump out of canada, would take up to three weeks, so we parked it. This spring we called again to order the parts, the pump part number was taken and less than 24 hours later the pump was in, when I went to get it, there were four new hitachi machines sitting on the lot. So whats the actual deal anyhow, I've been told hitachi bought out deere, deere bought out hitachi, its a joint venture between the two, and every time I ask I get a different answer, and its been stated in the papers several different ways, same as some articles on the internet. Any input and clarification would be appreciated.
 

robin yates uk

Senior Member
Joined
Nov 19, 2011
Messages
643
Location
philippines
Who owns hitachi anyhow, deere dealers are the ones who handle it now, my old hitachi dealer got everything taken away when I was told deere bought it out. Last fall my hitachi needed a new hydraulic pump the deere dealer had nothing, not even parts manuals, the numbering meant nothing to them, they claimed hitachi was no more and they'd have to get the pump out of canada, would take up to three weeks, so we parked it. This spring we called again to order the parts, the pump part number was taken and less than 24 hours later the pump was in, when I went to get it, there were four new hitachi machines sitting on the lot. So whats the actual deal anyhow, I've been told hitachi bought out deere, deere bought out hitachi, its a joint venture between the two, and every time I ask I get a different answer, and its been stated in the papers several different ways, same as some articles on the internet. Any input and clarification would be appreciated.
Hitachi Construction Plant is owned by Hitachi .They have many different subsidiary companies worldwide. Deere may have the marketing rights in America,
 

cutting edge

Senior Member
Joined
Mar 27, 2010
Messages
575
Location
upper canuckistan
Hitachi and deere work together to make most of their excavators. They contract out another company to make the minis.

Im not sure who has the dealership rights down there, but in Canada, its Wajax

FWIW, Im not sure how hard your parts guys try down there, (ive seen lots of bad stories on this site alone) but I can call my local hitachi or Deere dealerships and get them to crossreference part numbers and prolly go down and pick the part up right now.

They have the capabilities in their parts books in the computers....I think it comes down to whether they could be bothered to help you or not.
 

alco

Senior Member
Joined
Apr 7, 2006
Messages
1,286
Location
here
As has been stated, Hitachi is their own company. Deere and Hitachi have a joint venture to manufacture machines for North America, with Deere doing the marketing. In some cases, Deere dealers are handling both machines, however, that is on a dealer by dealer basis.

Contrary to what some folks seem to believe, neither Deere, nor Hitachi owns each other. Both are different companies, and have joint ventures to cover manufacture, marketing and sales of the machines they build and sell.

Now, that's not saying something won't happen in the future in terms of a buyout, but as of yet, it has not happened.
 

millercross3

Well-Known Member
Joined
Jan 11, 2013
Messages
132
Location
North Dakota
Occupation
Traditional Farm/Ranching...Trucking/Construction
:notworthy:drinkupCompletely off topic but..... I'm rooting ALCO on for his 1,000th post:drinkup!!! I'll start the cheer..."kick em in the right knee..kick em in the left knee...kick em in the weeee neeeed a post! Gooo ALCO!! alright back to figuring out who's who John Tachi or is it Hita-Deere my vote is the second one but when they start making the logos...some folks might frown on the picture
 

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
So basically I"m getting jerked around somewhat from my dealers then on some of the stories I'm getting told. I was curious as to what was actually the case. So to sum it up, its got to do with dealership territory and how big of a cut they get and what product they want to sell and back. In the states here, did deere cut a deal then to handle the hitachi lineup, or why the switching around of dealers, all I got out of my old hitachi dealer, was he was upset and had to switch lines, but when this took place I don't know, could have been years ago now, I only call when I need parts, not to chat and since I don't buy new, I don't pester the sales guys much to keep up on mergers and dealings and buyouts and such.

Does hitachi have some internet parts access I'm not aware of, or parts books online, like case, cat and some of the others?
 

millercross3

Well-Known Member
Joined
Jan 11, 2013
Messages
132
Location
North Dakota
Occupation
Traditional Farm/Ranching...Trucking/Construction
Up here, it seems like if it don't sparkle and shine of new or at least partially new, nobody likes to do anymore than they have to. They cater hand and foot on the 5% who buy new/newer Heaven forbid if they would have to spend a couple hours, of which they are getting paid for and oh yeah part of their job description, to make a couple calls for parts on a 20 year old machine. young parts guy says "well the computer doesn't show that we have it, so evidently it doesn't or never did exist" bunch of booger football playin' idiots. They should make a parts/service store that only employs mechanics and service techs that worked on machines 20 years and older so the other 95% of us can fix and run their oldie goldies.
 

cutting edge

Senior Member
Joined
Mar 27, 2010
Messages
575
Location
upper canuckistan
So basically I"m getting jerked around somewhat from my dealers then on some of the stories I'm getting told. I was curious as to what was actually the case. So to sum it up, its got to do with dealership territory and how big of a cut they get and what product they want to sell and back. In the states here, did deere cut a deal then to handle the hitachi lineup, or why the switching around of dealers, all I got out of my old hitachi dealer, was he was upset and had to switch lines, but when this took place I don't know, could have been years ago now, I only call when I need parts, not to chat and since I don't buy new, I don't pester the sales guys much to keep up on mergers and dealings and buyouts and such.

Does hitachi have some internet parts access I'm not aware of, or parts books online, like case, cat and some of the others?

What parts do you need?

I was going to refer you to Wajax's site, but it's down right now.

You can pretty much cross anything except engines on this page

https://jdparts.deere.com/servlet/com.deere.u90.jdparts.view.publicservlets.HomeUnsigned

if you know the equivalent deere machine.
 
Last edited:

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
We ended up getting the pump I needed, this spring without problems, last fall, deere told me my machine was obsolete, and the numbers meant nothing, there are no hitachi dealers near me at all anymore, so that wasn't an option. I had to decide what pump to order, if wrong I owned it anyhow, no returns, takes three weeks to get, no help period from deere on anything.

This spring same dealership, was told, yea we have a dozen pumps for that machine a day away, get as many as you want, the numbers came up, I figured the same deal as last fall, I had to order the pump and if it was wrong, I still owned it, but this spring, they'd ask deere for the build sheet on my machine to find out the exact pump, then if it was wrong, they'd take it back and get me the right one, whoa, a total turnaround, a day later it showed up and was right, was wondering if this is a fluke or the thing to expect in the future, or if its time to trade off the machine when its fixed and running good. I tried last fall to look up the numbers on the internet and nothing came up anywhere, and was trying to figure out where or how deere came up with the numbers this spring, which brought about the question I originally asked, who owns hitachi and if there was a website somewhere that crossed the numbers over to deere. My machine is a grey market machine, none were made in the usa that are the same as deere machines, the pumps, valves and stuff is different in mine, so when I asked deere where they came up with the numbers, I was told nothing, of use to explain why the change in help, same guys as last fall, everything. Thanks for the answers.
 

Huntoon

Senior Member
Joined
Mar 14, 2012
Messages
265
Location
California
Occupation
Sales Engineer. I design OEM tracked undercarriage
Apparently Deer-Hitachi are a 50-50 joint venture in the USA. http://events.deere.com/press/assets/files/Hitachi_Deere_Relationship.pdf

Seems like for the items the JV on, hitachi is in control of design while deere is in control of marketing.

They are manufactured on the same lines in the same plants but some are orange.

Also, I believe for undercarriage they outsource from Berco.
 

John C.

Senior Member
Joined
Jun 11, 2007
Messages
12,865
Location
Northwest
Occupation
Machinery & Equipment Appraiser
Deere made a joint partnership years ago which began with using the cab and electronics packages and moving to all the hydraulics. For years the only difference was the engines. Deere used Deere engines and Hitachi used Isuzu mostly and another engine that escapes me right now. Most of my customers wouldn't have the Deere because of blow by issues and engine oil leaks. As time has gone by that has changed and I see more new Deere than Hitachi machines now. I was told at one time that anything smaller than a 200 would be a Deere and Hitachi would fill the upper range. That seems to be the case on anything above an 800 model.

What hasn't been mentioned was whether of not the subject machine was gray market or not. Hitachi dealers provided parts and service for all their orphans but the Deere dealers considered the grays as infringing on their market and did what they could to force people to purchase other machines. Many of the local people here that worked for the Hitachi dealer went to work for the Deere dealer anyway so I haven't heard of any problems getting parts for either machine line. My guess is that one of the muckety mucks above the parts counter people figured he would make the grays stink and people would replace with Deere. Unfortunately it appears the stink was generated by the dealer.
 

C130 eng

Member
Joined
Jan 15, 2013
Messages
18
Location
mo
So basically I"m getting jerked around somewhat from my dealers then on some of the stories I'm getting told. I was curious as to what was actually the case. So to sum it up, its got to do with dealership territory and how big of a cut they get and what product they want to sell and back. In the states here, did deere cut a deal then to handle the hitachi lineup, or why the switching around of dealers, all I got out of my old hitachi dealer, was he was upset and had to switch lines, but when this took place I don't know, could have been years ago now, I only call when I need parts, not to chat and since I don't buy new, I don't pester the sales guys much to keep up on mergers and dealings and buyouts and such.

Does hitachi have some internet parts access I'm not aware of, or parts books online, like case, cat and some of the others?

Im not sure in Iowa you are located but Murphy Tractor handles Hatachi. They have dealerships in Iowa Missouri and Nebraska.
 

watglen

Senior Member
Joined
Apr 3, 2009
Messages
1,314
Location
Dunnville, Ontario, Canada
Occupation
Farmer, drainage and excavating contractor, Farm d
:notworthy:drinkupCompletely off topic but..... I'm rooting ALCO on for his 1,000th post:drinkup!!! I'll start the cheer..."kick em in the right knee..kick em in the left knee...kick em in the weeee neeeed a post! Gooo ALCO!! alright back to figuring out who's who John Tachi or is it Hita-Deere my vote is the second one but when they start making the logos...some folks might frown on the picture


I guess this thread isn't good enough for ALCO to waste number 1000 on.

Have to keep an eye out, looking forward to it. :notworthy :drinkup :lmao


Ken
 

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
I tried murphy last fall too, but the local dealer is martin, I've never heard of Rudd before or where they are located. I'm not sure why the thought of not servicing grey market machines, if that's the case in this incident, was going to make them any sales. Why would anyone do business with any dealership that can't or won't get them parts for a machine they already own, are they seriously thinking anyone would trade for a newer machine they sell. I was wondering if somehow they got the numbering systems, or parts access somehow or something along those lines over the winter.

Thanks for some clarification on this for me, and also places to go in the future if I have continued problems.
 

pp13bnos

Senior Member
Joined
Sep 29, 2011
Messages
354
Location
Oregon
Around here, a company called Pape does the Deere, and Hitachi parts. To make it just a little more difficult for you, they have equipment stores, and agriculture stores. The ag guys cant do anything for the equipment side of things, and vice versa. However, with the one dealer I go to, they are more than happy to get the right part for my gray market 120.
 

Oxbow

Senior Member
Joined
Nov 22, 2012
Messages
1,201
Location
Idaho
:Okay, I am going to sound like an idiot here, but what exactly is a gray market machine? Is it one that is being sold from a foreign dealer that is not adhereing to the franchise regions in the U.S.?

I wear my ignorance proudly!confused:
 

Randy88

Senior Member
Joined
Feb 2, 2009
Messages
2,149
Location
iowa
Oxbow, its a great question, and a really simple answer, any grey market machine was originally built for some other countries market except where its at currently. Lets take hitachi for example, they build and ship machines worldwide, same as everyone else, like cat, case, deere, and everyone making machines, most have plants all over the world and the build machines for every countries markets. My model of hitachi was never sold in north america, it was built for say, europe or germany, japan or some place like that, not canada or the USA, so for mine, they don't have parts for that exact machine here in this country. But if you went to say japan, dealers there would have everything for them sitting on the shelves. Now some machines have similar parts in them here, but not all the exact parts, somethings were different, take my hitachi for example, its a 100 and has what they call a large single hydraulic pump in it, the almost similar machine built for the our market was a 120, that machine has a twin pump in, to give it added lift and boost over the 100 and the pumps are not inter changeable at all, too many things are different with the valving and electrical.

Now how did the machine get here in the first place, some jockey bought it used and imported a used machine and sold it here either privately or on auction, equipment ships worldwide anyhow, depending on who's markets are hot and where someone can make a buck off the stuff, so whats the big deal. Well some dealers didn't get their cut off the sale of the new machine originally and since some parts are different, they don't want to mess with stocking or getting the parts to fix them, but rather your supposed to trade it off for a unit they sold new or have parts access for in their network of dealerships, is about the nuts and bolts of it.

Now your next question is what's different between a machine for north american markets and japan's, korean, australia, germany or any place else, its complicated, it could be emissions, regulations, common stocking parts and manufacturers in those countries, it could be legality issues, or dozens of other reasons, or lets say, north american dealers decided they didn't need a machine or want to sell two models of machines so close in size so they just ordered one and not the other, who knows really unless your involved with management at the time.

I hope I didn't confuse you more than you were before reading this.
 
Top